Making it okay to play with your food.

With April Fool’s Day approaching, Youfoodz had an opportunity to launch a captivating, hilarious campaign to highlight the brand - by reimagining what it would look like a little bit… younger. Kidfoodz was a digital campaign across all platforms, including social media, mock branding, promotional video, and a styled menu shoot of some nostalgic product concepts.

The campaign was picked up by news outlets ranging from Mumbrella to Pedestrian.

Who Youfoodz

What Art direction

When 2019